Balmain Set For Haute Couture Return
The house of Balmain has announced that they will be returning to Paris Haute Couture fashion week with a show scheduled on the official calendar next January. “Olivier believes that this is a very logical progression, as couture is very much part of the DNA of the house Balmain,” said Txampi Diz, the house’s chief marketing officer.
The decision comes as a huge boost to Paris couture season, marking the return of one of France’s most historic Maisons. Oscar de la Renta was the last designer at the helm of Balmain to present a couture collection, back in 2002. Now under the current direction of Oliver Rousteing, Balmain has become one of the must-see runway shows of the ready-to-wear seasons. “In effect, many of our ready-to-wear looks were already really couture anyway. Olivier’s studio has become a true laboratory of new technique and fabrics,” added Diz.
Although this year, Rousteing revealed 10 couture pieces entitled 44 rue François 1er, next January will be a fully-fledged couture collection. “In effect, many of our ready-to-wear looks were already really couture anyway. Olivier’s studio has become a true laboratory of new technique and fabrics,” added Diz.
The house’s return to couture will coincide with the celebration of their new flagship store on the famous Parisian location of 374 rue du Faubourg St Honoré.