Digital & Marketing

Head of Marketing

Head of Marketing - Technology data company based in London

About The Company...

Our client creates a bespoke and powerful technology & data platform which allows brands & retailers to deploy a fleet of instore interactive kiosks at retail to engage, research and monetize their store audience.

About The Role…

  • Optimise performance of direct acquisition marketing channels, across the full channel sphere of Paid Search, SEO, Email, Affiliates, Paid Social & Referral Programmes, in the UK.

  • Analyse and improve the web platform/journey/experience, and optimise the customer interface at all points to maximise conversion of new and existing members

  • Work with a range of stakeholders to develop propositions and deliver audience-led marketing and engagement strategies and campaigns.

  • Knowledge of how to use audience insights to increase awareness and engagement with priority audiences and achieve greater impact and reach.

  • Develop reports to track the individual market's Open-to-Buy (OTB) status, working closely with Finance, CEO and Head of Sales.

  • Commission audience/market research and analysis, and brand tracking activity ensuring that recommendations are shared and acted on internally.

  • Create the strategy and oversee all operations for Performance Marketing channels (PPC, SEO, Display, Paid Social, and CRM)

About You…

  • Demonstrable expertise of leading strategy and execution of multiple performance marketing channels.

  • Proven track record of driving significant growth through the deployment of a best in class testing Programme and workflow.

  • 5+ years' experience in a B2B led business, leading and delivering change.

  • Master's degree in Marketing.

  • Solid understanding of SEO best practice and content marketing strategy.

  • Experienced social and communications practitioner who has led large scale campaigns in house or as a lead on an agency team.

  • Results oriented; analytical approach to measurement and insights-driven. They will look to you to propose new ways of evaluating the effectiveness of what you do in social.

  • Exceptional organisational skills, attention to detail and proven ability to manage multiple, competing priorities.

RECRUITING

Jake Corroyer

If this Head of Marketing role interests you, please click the ‘Apply’ button and submit your cv with your portfolio and quote reference 57741/001_1538748191.

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