Digital & Marketing

Marketing Manager

About The Company...

An exciting new footwear brand that is fashionable yet ethical!

About The Role…

  • Help drive the development and execution of their marketing efforts.
  • Lead and execute marketing strategy, from brand messaging and creative to e-commerce management and optimization to customer acquisition and retention
  • Develop and execute performance marketing strategy across search, social, programmatic display, and email marketing, driving cost-effective new customer growth and healthy retention rates
  • Manage relationships with external partners and agencies and partners for paid media, SEO, Shopify development, etc.
  • Develop and execute strategies designed to increase repeat rate and customer lifetime value, including email marketing, referral, loyalty, etc.
  • Manage email marketing strategy with the goal of driving traffic and revenue - including, but not limited to, email acquisition strategies, segmentation, creative and content development, A/B testing, etc.
  • Analyse campaign data to continuously optimize and improve campaign performance
  • Lead internal reporting, tracking KPIs across all marketing channels on a weekly and monthly basis and providing actionable insights to the management team
  • Use marketing performance data to inform the development of testable new strategies
  • Develop and implement an SEO strategy to drive high-quality organic traffic
  • Oversee the website and e-commerce platform (Shopify), developing tactics designed to increase traffic and conversion, from landing pages to SEO updates to ecommerce funnel optimizations
  • Manage organic social channels with the goal of driving brand awareness and engagement
  • Manage the marketing budget

About You…

  • 5+ years of managerial marketing experience
  • The ideal candidate will be a self-starter with an understanding of multiple marketing channels.
  • Strong project management and communication skills, with the ability to multitask and prioritise
  • A strategic thinker, with a proven track record of delivering innovative & creative, targeted marketing campaigns
  • Highly organised and excellent attention to details
  • Creative thinker and self-starter, excited to contribute new ideas and help develop the brand
  • Passion for building external relationships on behalf of the brand
  • An innovator, ambitious and a straight talker
  • Hard working with a no task is too small attitude
  • Proactive, self-confident, highly motivated team player
  • Have a passion for challenging the status quo and thrive on making a difference
  • Obsessed with doing things better and different
  • Have a changemaker mentality
  • Obsessed with brands, tech and innovation, particularly with digital & D2C experience

RECRUITING

Ranni Kaur

If this Marketing Manager role interests you, please click the ‘Apply’ button and submit your cv with your portfolio and quote reference 57583/001_1539342519.

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