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Web Manager

E-Commerce & Marketing

Job Title: WEB MANAGER

Job Definition:

  • Responsible for managing the end to end process from driving traffic to the site to managing the conversion rate

Duties:

  • Responsible for driving traffic to the website:
    • Drive relevant Search Engine Optimisation activity
    • Manage screenpages and content to develop most efficient use of SEO
    • Develop an appropriate affiliate programme
  • Evaluation and analysis of traffic to the site, drop out points and sales uplift, making recommendations to change website to drive sales and improve conversion
  • Develop and maintain a customer marketing e-mail database
  • Working closely with PR and Merchandising to ensure there is a suitable calendar of events to drive repeat sales
  • Establish and maintain an effective relationship with a web design/development agency to ensure all web content is fresh and meet brand guidelines
  • Update the content of the website to reflect new product launches in stores
  • Responsible for the updating of all relevant service and static content on the website e.g. delivery details, my account
  • Managing Cost Per Click, Cost Per New Customer and retention cost per loyal customer

Requirements:

  • Previous experience of management of 3rd parties (e.g. search engine optimisation, affiliate networks)
  • Experience in different aspect of customer acquisition and retention
  • Strong commercial acumen
  • Excellent computer literacy skills particularly in the use of Excel for analytics
  • Highly organised, self motivated, competent and use of their own initiative
  • High degree of accuracy and attention to detail

Salary Scale - £30,000 - £35,000

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This job description is provided as an idealised example of the duties, responsibilities and salary expectations that you might have in a similar role and is only for reference and guide purposes. Freedom Recruitment cannot be held responsible for variations in job role and/or salaries, or for any decisions made based on this guide.


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