The Best Campaigns of AW18

The way a product is marketed is almost as important as the product itself. The campaign used for the release of a new collection is the first snippet a potential buyer has of the product and a summary of the brands season, inspiration and influences. Here, we look at some of the best campaigns from the AW 18 collections.

Erdem
Model: Alyssa Traoré
Photographer: Sam Rock

Carolina Herrera
Models: Edie Campbell and Manuela Sanchez
Photographer: David Sims

Burberry
Designer: Ricardo Tisci

Longchamp
Model: Kendall Jenner
Photographer: David Sims

Missoni
Model: Gigi Hadid
Photographer: Harley Weir

Alexander McQueen
Model: Shanelle Nyasiase
Photographer: Jamie Hawkesworth

Stella McCartney
Model: Nina Marker
Photographer: Johnny Dufort

Givenchy
Photographer: Steven Meisel

Michael Kors
Model: Binx Walton
Photographer: Inez & Vinoodh

Yves Saint Laurent
Model: Kate Moss
Photographer: Inez & Vinoodh

Gucci
Photographer: Glen Luchford

Coach
Model: Selena Gomez
Photographer: Steven Meisel

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