5 jobs in fashion that didn't exist 5 years ago
The fashion industry has come a long way if we cast our minds back to 5 years ago where brands were familiarising themselves and leveraging technology to enhance consumer experiences and streamline processes to improve efficiency. Here, we have identified 5 jobs in fashion that didn’t exist 5 years ago.
1. Social and Influencer Manger
Social media has transformed the way brands market to consumers. Along with the birth of social media, we have seen the rise of influencers who have allowed brands to expand their marketing efforts far beyond sponsored ads. A role that blurs the lines between marketing and PR, the social and influencer manager’s objective is to increase brand awareness using collaborations and product gifting to build its social community.
2. Data Analyst
Data, data data. The future is data, AI and of course sustainability. The rapid rate in which technology is being developed allows brands to leverage data from consumer behaviours and experiences, but data means nothing if it cannot be interpreted. In a market with such fierce competition, brands are looking for data analysts who can use the data to tell a story which plays a large part in forming their wider business strategy.
3. Sustainable Fabric Manager
A new role that has made recent light within the fashion industry and a role which involves a strategy around the supply chain and ethical sourcing. From upcycling to recycling, fashion brands have become more aware of the life cycle analysis of the fabrics that are used within the garment produced to reduce the levels of toxic greenhouse gases. The role of the sustainable fabric manager is to consciously work with the design team to unearth sustainable ways of designing and producing garments, for example, this might be using organically grown materials such as cotton or fibres that last longer.
4. Online Stylist
A new contender in the fashion industry and all thanks to technology. Emerging start-ups like Stitch Fix and Threads are looking for online stylists to help their customers choose their wardrobe. With the customer only having to select images that reflect their style and taste, along with their clothing size, the online stylist then pieces together and sends a selection of clothes to the consumer, who simply adds what they would like to their basket. An experience that evokes simplicity and ease, we predict the online stylist will definitely be sticking around.
5. 3-dimensional CAD Cutter
Pattern cutting is changing and we have certainly seen a shift in this role. Where brands have worked with manual pattern cutting for years, there seems to be a transition to 3D pattern cutting systems, such as Lectra 3D & Optitex. The pace in which pattern cutting is now producing garments and the increase in speed that designs are translating into beautiful well-functioning garments, is extremely exciting.
Please get in touch with us with your CV should you have any of the above skills: firstname.lastname@example.org